Creative Fields: Industrial Design, UX, Creative Technologies
Traka is a wearable biosensor for athletes in extreme environments.
Felix Pöttinger aims to design a smart wearable with the newest generation of EDA (Electrodermal Activity) sensors, which track the stress levels of professional athletes to capture their emotional condition. This data is being used to introduce a new approach to psychological training methods and coaching decision-making in sports. Designed specifically for professional mountaineers, it aims to minimise stress-induced poor decision-making in times of potential life-threatening situations.
The project deals with the so-called ‘mind traps’ - a psychological warping effect of the summit; when the ability to make a correct decision becomes dangerously skewed, a small error can quickly snowball into an irrecoverable fatal accident. This occurs even to the most experienced athletes in the sector. Latest research from the Harvard Medical School and the MIT Neuroscience Department shows that bad and risky decision making is related to high stress levels; the chronic activation of this survival mechanism in turn impairs health.
The product learns to interpret the emotional state of extreme athletes and gives an appropriate response in order to ensure the mental health and well-being of the athlete.
The project deals with a growing interest and discourse in the emotional connection between human and machine. In extreme sports athletes are constantly trying to boost their physiological performance. Their psychological states are often neglected, which can later lead to mental and physical health issues. Technology and the human body are increasingly convergent and the future of wearables must therefore be able to react not only to physiological but also psychological data.
Traka is a holistic wearable that incorporate psychological body signals, transforming them into feasible communication between athlete and machine in the future.The goal of this project is to raise awareness towards the emotional state of athletes and it proposes the integration of emotional and behavioral training to prevent accidents and mental health issues within professional sports.
Creative Fields: Industrial Design
The aesthetic quality of 90° is an integral aspect of its usefulness.The clear and functionally timeless design showcases your bike in a unique way while seamlessly blending in with any interior style.
Steel (Powder coated)
The Bikestand is compatible for 2 bikes.
The felt bar on the vertical suspension protects your seat post from damage.
Creative Field: Industrial Design, Material Design
Project Partners: Royal College of Art, Tesco, Microsoft Research Lab
Awards: A' Design Award Silver 2017
POC: is a new seagrass-based food packaging material concept which was designed to extend the durability of food, reduce foodwaste and reduce packaging waste. This project is still in a development stage.
Creative Fields: Industrial Design, Interior Design
Client: Kaffeekontor Bayern, Handkraft
Partner: Boris Rüther
Creating experiences rather than rooms was the intention when we worked with the new brand „Handkraft“ to create a hub of inspiration, excitement and resources in Munich, Germany.
With a theme of celebrating the joy and honesty of good quality coffee, we created a brand experience that integrates not only the practical features, but let the users dive in to the sensual world of coffee and tea.
Showcasing the companys‘ product range in the relatively small space, the „Freibad“ strikes a balance between inspiration and expertise.
It is a working space, a space for education and inspiration.
Taking the fine traditions and heritage of coffee and tea, a contemporary style has been added to the mix to produce an exciting experience for customers and employees.
Wooden and steel tables and an modular shelving system designed by us and handcrafted by local bavarian artisans sit alongside vintage chairs, whilst the calm green and grey walls add a decorative element to the simple, polished coffeemachines and modern lighting pendants
Client: BMW AG, Admixx
Position: Freelance Lead Industrial Designer
Creative Fields: Industrial Design
Whether you're traveling for business or pleasure, this innovative and versatile luggage collection offers a sophisticated look for your on the go lifestyle. Features mix recycled material construction, high quality Nappa leather construction produced in accordance with sustainable development and the latest standards applicable in Germany, versatile design that can be utilized as a carry bag or backpack, secret side slant storage pocket, leather snap structured carry handles, zipper top closure, quilted back side inspired by the model seats in the BMW i3, fully lined interior in electric blue, padded laptop compartment, two open pockets and multi-purpose slip pockets.
Fabric composition: 40% RPET, 12% leather, 40% flannel leather.
Photography by Jussi Urbach
Client: Maloja Pushbikers
Position: Freelance Design Lead
Creative Fields: Graphic Design, UI/UX Design, Industrial Design, Brand Strategy
Maloja Pushbikers is a german cycling team sponsored by Maloja, Fuji Bikes, Thule and many more.
The cycling team’s name is inspired by the “Pushbike Song,“ released by the Australian band “The Mixture“ in 1970. The tune highlights that cycling is not solely a means of transportation or a sport but a way of life, a philosophy, a passion.
Between 2012 and 2015, I was responsible for their branding, homepage and products.
Jerseys by Maloja.
Photography by Niculin/Maloja.