Client: Maloja Pushbikers
Position: Freelance Design Lead
Creative Fields: Graphic Design, UI/UX Design, Industrial Design, Brand Strategy
Maloja Pushbikers is a german cycling team sponsored by Maloja, Fuji Bikes, Thule and many more.
The cycling team’s name is inspired by the “Pushbike Song,“ released by the Australian band “The Mixture“ in 1970. The tune highlights that cycling is not solely a means of transportation or a sport but a way of life, a philosophy, a passion.
Between 2012 and 2015, I was responsible for their branding, homepage and products.
Jerseys by Maloja.
Photography by Niculin/Maloja.